We’re a self care brand who believes that you don’t need an explanation to put yourself first.
Did we mention we won’t let you settle for less?
We’re on a mission to redefine self care and make it an experience that’s within every woman’s reach.
Most people think that self care costs money but that couldn’t be further from the truth.
We believe self care is… is essential and more importantly – it doesn’t have to break the bank.
While it’s true, self care isn’t a luxury. That doesn’t mean we can’t make it feel like one.
Self Caring
noun — self kare in
the radical act of showing up for yourself, unapologetically prioritizing your needs, and treating your time, energy, and well-being as non-negotiable essentials—because your best self is the foundation for everything else.
We do things a little differently around here.
We’re not going to tell you self care isn’t selfish becauses it is.
We’re tired of the same generic self care advice that you see being over-emphasized on social media. Because the truth is; you can’t show up for yourself if you’re worried about what other people want and need.
Self-care isn’t about neglecting others. It’s about reclaiming your time and energy so you can show up fully for yourself before anyone else. And that’s where we come in.
No more feeling guilty for taking time for yourself or second-guessing your needs. Because you deserve practical, actionable, lasting self care that helps you put yourself first every single day.
OUR PHILOSOPHY